App Growth Network is a leading mobile app marketing agency based in North America. We are a team of mobile growth enthusiasts driven to see our global client’s apps succeed. We work with innovative mobile app companies in a variety of areas including health & wellness, gaming, social networking and business to change the world, one app at a time.
Are you a tech-savvy problem solver? Would your past colleagues refer to you as a swiss army knife? Do you love working with exciting companies on their product marketing and growth initiatives? Do you enjoy applying your media savvy to develop strategies and support successful delivery to our clients? Does the challenge of building value and driving renewals get you out of bed in the morning? If you answered yes, this might just be the role for you! This role is remote, anywhere in North America (candidates outside this geographic area are unfortunately not eligible).
The mission of the Account Director is to oversee the delivery of VIP client projects through our Account Success and Professional Services teams (60% of functional time), identify untapped app growth opportunities in partnership with the Account Success team (20% of functional time), and participate in agency thought leadership and process development (20% of functional time).
What you’ll do:
- Build and maintain strong relationships with external stakeholders (founders and/or marketing executives) - you will be their main point of contact
- Understand client needs and translate them to actionable tasks for our cross-functional teams (content, design, data, ASO, Paid Media)
- Advise clients on marketing strategies and identify areas for testing and growth
- Manage our team of Account Success Managers and Coordinators, mentoring and supporting their clients
- Negotiate renewals and contract terms for key clients
- Manage projects to maximize value delivery to clients, high quality results, on time and on budget
- Set up, monitor, and optimize paid channels and performance metrics (supported by a paid media specialist)
- Work with mobile growth stack platforms and tools from user acquisition (ASO tools, Facebook, Google, Apple Search Ads), through retention (Firebase, Braze, Clevertap), monetization, and overall - we will teach you how to work with them
- Stay up-to-date with digital technologies developments - attend webinars, conferences and be an active participant in a mobile marketing community
- Participate in agency thought leadership and process development - if you have an idea how we can do things more effectively, we want to hear it :)
What you bring:
- Strong Media Management and negotiation skills
- Experience leading and supporting a small but dynamic team
- 5+ years working in a digital marketing agency or a fast-growing tech startup
- 5+ years in a client-facing/ stakeholder management role
- Hands-on experience with paid media management tools (Facebook Ads, Google Ads) and other online marketing tools
- Self-starter and keen to take ownership
- Excellent verbal and written communication skills
- Strong analytical and project management skills
- Strong project management team communication skills
Nice to have:
- App marketing knowledge is a big bonus but can be trained but you must prove to be mobile-savvy - we will ask you what your favorite mobile apps are
- Familiarity with MMPs and in-app analytics tools (Appsflyer, Adjust, Firebase, Mixpanel, Amplitude)
- Familiarity with project management and communication tools (Asana, Slack)
- Strong reporting and data analysis skills
- Degree in business, Marketing, Advertising or relevant field
Soft Skills and Values:
- GROWTH MINDSET - not afraid to try new things, push your boundaries, fail, learn and evolve yourself and our business practices
- SELF-STARTER - proactive person, starts projects on his/her own, loves doing new projects
- CAN-DO ATTITUDE - positive mindset, get things done in a timely manner, do not overcomplicate things
- AGILE - can adapt easily to a new environment, fast learner, loves challenges, constantly looking for new ways to do things better/more efficient
- HUMBLE - confident but able to acknowledge his/her weaknesses, is open to feedback, is able to admit his/her mistakes
- TEAM PLAYER - honest and supportive of his/her team members
- GLOBAL MINDSET - loves working with different cultures, is open to ideas of other people
What we offer:
- Real career growth - start-ups mean things change frequently including new roles and opportunities to advance and lead
- Competitive compensation - not just the basics but also stock options and quarterly performance bonuses. We take care of our people
- Dynamic industry - mobile is rapidly changing which means constant learning and brushing elbows with all kinds of people and businesses
- Flat culture - we care about our people being empowered to share ideas and build the future. Decide and do, that’s our credo
- Work where you want - whether from home, coffee shop, the beach or our lovely office in Vancouver’s Gastown district
- Unlimited Paid Time off (PTO) and sick time - use the time you need to rest and recharge
- Professional development - we invest in our teams to boost their industry and professional knowledge. This includes webinars, media, workshops and even worldwide travel opportunities to the best conferences (when they are happening again)!
- Health and Wellness - flexible health benefits to take care of yourself and those you care about
Don’t quite check all the boxes but are excited about this opportunity? We encourage you to apply anyway, it’s always worth a shot to see if there might just be a fit!